Moving beyond ABC to value, criticality and risk; root causes of stockouts and expiry; supplier scorecards; the supply risk map; and the first 30 minutes of a cold-chain excursion.

Emerging trends (AI forecasting, 2D barcodes, exception management, sustainability), a 72-hour shortage stress test and a 30-day improvement plan.

Category as a business mindset, strategic category roles (traffic builders, profit generators, transaction builders, seasonal/specialty), shopper centricity and the 8-step ECR model.

Online category management and the digital shelf, predictive analytics, assortment rationalization, value-based pricing and omni-channel consistency.

How categories drive traffic, conversion and margin online, the margin vs traffic balance, the assortment pyramid, and online visual merchandising.

Taxonomy and filters, hero vs long-tail SKUs, private label, SEO-driven categories, price ladders, bundles, conversion rate optimization and retention.

What coaching is, the core principle of self-directed learning, and the seven principles of coaching.

Characteristics of a good coach, listening and questioning, building rapport, coaching techniques and the principles of effective feedback.

Assertiveness and responsiveness, and how to recognize, influence and work with the four styles: Analytical, Driver, Expressive and Amiable.

15 multiple-choice questions covering pharmacy supply chain and inventory management, strategic category management, e-commerce category marketing, healthcare coaching and communication styles. Choose the single best answer for each question.

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